The Poynter Institute | EyeTrack07

Posted on March 17, 2011 by A. Adam Glenn

We used eyetracking equipment to give us a precise account of how 582 people in four U.S. cities viewed their hometown newspapers and Web sites. Four organizations partnered with us, enabling participants to view two broadsheets the St. Petersburg Times and Minneapolis Star Tribune, two tabloids the Philadelphia Daily News and Rocky Mountain News, and two Web sites sptimes.com and startribune.com.

via The Poynter Institute | EyeTrack07.

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