Prior to our live event coverage, we had a show on Blog Talk Radio, where we set up the demographics of the area and let the listeners know where we could be reached during the festival.
During our live coverage, we used Twitter to spread the word of the events that took place.
Here are screen shots of the Tweets:
We also used CoveritLive, audio clips we uploaded to SoundCloud and videos to Youtube. We also had team members out taking pictures and them uploading them to Flickr.
Through this, we feel that we covered as many different media aspects as possible, which contributed to more than solid coverage of the event.